Swiss Army Watches

The Swiss Army Knife is perhaps the most recognizable gadget in the world, but no less remarkable for its quality workmanship and design are the Swiss Army Watches made by the same company. Victorinox has been making multi-purpose knives for the Swiss Army since the late 1800's.

They have the famous emblem, the cross and shield, which has become synonymous with the Swiss Army Knife. They take their work very seriously, designing gear which is known for being rugged and durable and looking great. The company is not known for taking short cuts or skimping on looks.

As the only company currently making the real Swiss Army Knife, they understand the importance of making a device which lives up to the century long tradition of being the most versatile tool in the world.

(See all Folding Camping Knives)





Their pocket and wrist watches are no exception. precision time piece meant to have the same charm and luster as the quality knives they build. Only it will not cut you, only display the time.

Victorinox has licensed the Swiss Army brand and their shield emblem to companies which they know will produce quality gear, like the Swiss Army timepiece. They do not offer their backing to just anyone with a product. Only to companies they know will uphold their more than 125 year legacy of production which includes a world class reputation for quality.

Swiss Army timepieces were first released to the United States market in 1989. The U.S. Consumer was already very familiar with the quality found in the Swiss Army Knife, and did not hesitate to embrace the new Swiss Army timepiece.

The precision timepieces captured the imagination, with stainless steel cases and a classic, elegant design, the Swiss Army Wristwatch was the right time piece for anyone who wanted a quality wristwatch or pocket watch. These were not cheap knock-offs, or imitation quality with a Victorinox emblem. These were timepieces built to last and the American consumer knew it right away.

In 1999 the timepieces department of Victorinox was expanded with the founding of Victorinox Watch SA in Bonfol, Switzerland. They expanded the line of Swiss Army Watches to include both men's and ladies' designer timepieces, but maintained the level of quality expected by the consumer. This helped them maintain market share even as other companies suffered declines due to limited demand.

When someone wants a quality wristwatch, they look for the Swiss Army Watch emblem and know what they are getting right away. So it makes sense they could hold on to customers even if the market declined.

In 2006 the Swiss Army Watch factory was relocated to Porrentruy, Switzerland. They continue to produce genuine Victorinox Swiss Army jewelers and are sold only at authorized retailers. These time pieces are authenticated by the Swiss government and come with a three-year warranty.

Each timepiece says Swiss Army, Victorinox or Victorinox Swiss Army on the dial so you know you are buying the only timepiece authorized by the Swiss government to carry the name, Swiss Army.

In 1966 when I had to do my military duty, I received the original Swiss Army Knife. 45 years later I still use it almost every day. It still looks great, a true once-in-a-lifetime buy if you take good care of it and use it only for the purposes it was designed.

There is also a Company named Wenger.ch which makes knives and watches military style, and a great number of different items which appeal to tourists and the Swiss.

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Swiss Army Watches